NBCUniversal Apps
Overview
The NBC App consists of 11 NBCUniversal’s brands including NBC, Bravo, E!, USA, Telemundo, and more. The NBC App is currently available on 10+ platforms, and has been recognized by Apple as a “Best in Class tvOS App”. You can find several NBC features throughout Apple’s Human Interface Guidelines. We've also been recently recognized by UserTesting.com as a 2020 illumi Award Winner for Outstanding Enterprise Success Story.
User Testing & Research
Our user testing & research squad lead several initiatives on behalf of the NBCUniversal Entertainment Digital Team. Our squad handles quarterly competitive analyses, launch day overviews, and live moderated user testing sessions.
This small but might research squad utilizes a number of user testing tools including UserTesting.com, NBC’s Consumer and Market Intelligence group, and AlphaUX. We've leveraged UserTesting.com’s moderated and unmoderated capabilities in order to practically gather qualitative data in a short period of time. Our rigorous examination process entails reviewing hours of unmoderated sessions and producing high-caliber reports. Moderated sessions require pre-written scripts and keen interpersonal skills in order to receive unbiased results in real-time conversations.
Experimenting with Roku
As our most highly used platform, Roku is unfortunately often overlooked due to it's technical constraints. As a frequent contributing designer to this squad, I enjoy embracing the challenge of constraints while building relationships with our dev team. By turning Roku into our experiment playground, I've been able to run several tests and validate features before rolling out to the wider collection of platforms.
In this example, our overall product struggled with abandonment rates during MVPD Authentication. By cleaning up user flows and establishing entry points, I was able to collaborate with our UX Copywriters to convey our activation process in a concise manner. After observing competitors MVPD login screens, I narrowed my design exploration into three categories. While reviewing designs with several stakeholders, I proposed this question: Does visually displaying steps help users accomplish tasks easier or could they deter users from even starting the task? After running this test for 2 weeks to 25% of Roku users, our team was able to analyze how users preferred the more straight forward design solution.
Animation & Prototyping
I enjoy creating prototypes within various stages of the design process in order to give users the ultimate premium look and feel. A strong understanding of platform specific controls and commands allows me to create thoughtful user-centric experiences on a wide variety of devices. Everywhere from simple, delightful microinteractions created in Principle to immersive animations created in After Effects – I believe motion can separate the good from great products.
Along with creating prototypes for our product and dev teams, our design team often leverages my skillset by creating demos for our ad sales team. These demos allow our sales team to quickly present sponsorship opportunities to a wide variety of prospective partners.